Using Facebook And Twitter To Sell

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February 14, 2012
Can You Really Sell Anything Through Social Media?
By Sally Ormond
One of the main barriers preventing businesses from getting stuck into social media is that they don't believe you can actually sell using it.

Other than the time issue, many people don't utilise social media because… 'Why do I want to know what someone had for lunch?' Yes, people do talk about sandwich preference, but that is all part of building relationships and allowing people to get to know you.

And those that do dabble give up after just a week or two because they aren't seeing results. Well, first off it takes time for your social media activities to bear fruit. And, if you're just using Twitter or Facebook to bombard people with lame sales messages, you're not going to have any success because you're just turning people off you and your business in their droves.

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