| The End Of Business As Usual |
| Dave Peck is the author of Think Before you Engage, a new book that guides readers through 100 questions to ask before starting a social media marketing campaign. He asked me to write the foreword and as a friend...
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| You Had Me At The Search Engines |
| You've likely heard of the movie, Jerry Maguire, with its famous line, "You had me at hello." Jerry Maguire was luckier than web sites we find in search engines. Many web sites don't attract user... |
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| How Important Is Research... |
| Ever wondered how a copywriter does it?
Day after day, they sit in front of their computers writing amazing copy that compels even the most hardened cynic into buying products and... |
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